Drum Café teams in the US brings Hilton’s Embassy Suites brand vision to life

Drum Cafe teams in Georgia and Florida assembled a group of 5 performers in New Orleans to deliver an explosive General Session opening for a biannual motivational event on behalf of the Hilton Worldwide hotel brand group – Embassy Suites.

The hospitality industry in the United States has been badly hurt by the recession and so the senior management of Embassy Suites wanted to refocus and re-energize its team, encourage them to innovate, to protect, build and have pride in the brand.

600 astonished people were picked up, taken to the Hilton Riverside and whipped into a frenzy of orchestrated excitement with tightly facilitated messaging. Alain Eagles led the performance team with Dale Monin and  featured artist; Nicole a dancer and bass player. Within 30 minutes, the unified team of 600 brand ambassadors and sales executives were all beating in time to the new vision.


There are several aspects of this event which are significant – it highlights the fantastic collaboration between two Drum Cafe’s USA partners – Drum Cafe Southeast and Drum Cafe Texas; it also marks another successful event for Behind the Scenes a DMC with whom Drum Cafe Southeast enjoys an excellent commercial partnership; and it is the 5th successful delivery of an event for a repeat client of significant stature – Hilton Wolrdwide!