Company Profile

Drum Cafe’s success
is proven in 20 countries
in over 20,000 events.

Left: Drum Cafe founder, Warren Lieberman. Right: Drum Cafe performs for Nelson Mandela



The world’s leaders trust Drum Cafe to influence change and motivate: Bill Clinton, Richard Branson, Nelson Mandela, Nicole Kidman, Will Smith and more…


The Drum Cafe was started in Johannesburg in 1996 by Warren Lieberman. It started as an actual Cafe where drumming was used in a relaxed environment to break down barriers, inspire people and bring people together. Moved by the experience of communal drumming in Africa, and the passion to unite different groups of people together in South Africa’s post apartheid era, Warren Lieberman developed a global team building and entertainment program along with leading motivational speakers, team builders and Africa’s top drummers.

The result 12 years later is a unique yet relevant program used by many of the Fortune 500 companies worldwide. “Drumming is something everyone, and every culture can relate to,” explains Warren. “The first thing you hear when you come into this world is the beat of your mother’s heartbeat. Drumming relaxes, energizes and motivates in a way most team building companies cannot explain.”


Warren Lieberman has personally worked with world leaders including, Nelson Mandela, Bill Clinton, George Bush and Tony Blair. As well as corporate leaders such as Virgin’s Richard Branson. In South Africa, most of the prominent companies have used the Drum Cafe for various events. And now around the globe you can find a Drum Cafe servicing just about every corner of the world.


While the Drum Cafe has expanded it retains its humble origins. It is about connecting people and building teams through Interactive Drumming. The focus is not on the company’s facilitators, but rather on the audience. Warren is the pioneer of interactive drumming. Warren elaborates, “Each individual is important to the group. The Drum Cafe’s interactive drumming allows everyone to feel motivated and rewarded because their involvement contributes to the success. Groups can achieve so much more. They can create “music” in every way if they work efficiently together.”


The Drum Cafe works with the best local artists and the finest international performers. The Drum Cafe has performed alongside Peter Gabriel, Annie Lennox and performed for Nicole Kidman and Paris Hilton, to name a few.


Warren Lieberman’s Drum Cafe remains one of the most significant organizations dedicated to promoting authentic African music to the world. The Drum Cafe has embarked on a range of projects aimed at preserving and protecting the South African heritage, including the Drum Cafe Book, Traditional Music of South Africa and the Drum Cafe’s Traditional African Orchestra. The Drum Cafe has fast established itself as the authority on traditional South African and African music. There’s also the launch of a drum museum, and various original music CD compilations. Drum Cafe’s drums are hand made the way they have been done for centuries.

“We have astounded audiences by transforming groups into percussive orchestras within minutes. We are also one of Southern Africa’s leading entertainment agencies and have access to the richest talent in Southern Africa and the artistic expertise and eye to match the perfect event or performance to your needs,” adds Warren

Drum Cafe has been featured in press worldwide. Or to find out more about the company’s services or offices in your area, please visit the company’s regional websites.


Drumming has been used for centuries to unite tribes. Now its time to unite your organization through the universal language everyone that everyone can relate to. Through music. Drumming is something every culture can relate to. The first thing you hear when you come into this world is the beat of your mother’s heartbeat. We help your company rediscover their heartbeat. And get the whole organization beating as one. Drumming relaxes, energizes and motivates in a way most team building companies cannot explain.

Warren Lieberman, founder of the Drum Cafe


Drum Cafe has been proven for over 22 years in 80 counties. We have worked with 80% of the Fortune 500. And the world’s leaders trust us. Drum Cafe has worked with: Bill Clinton, George Bush, Prince Charles, Nelson Mandela. Global influencers understand the power of Drum Cafe to influence change. Richard Branson of Virgin to Michael Bloomberg the Mayor of New York City, Drum Cafe is the ideal substitute for a keynote speaker. If you are looking for the best, then consider the stars we work with: Annie Lennox, Peter Gabriel, Bery Gordy and more.

  • Beijing Olympics, China – Drum Cafe opened the Olympics.
  • Miss World – Drum Cafe performed at the Miss World finals as she was crowned.
  • Bayern Munich – Drum Cafe works and motivates Europe’s elite sportsman who represent the ultimate in teamwork.
  • World Cup – Drum Cafe has performed at the World Cup
  • President of Taiwan – at the opening of the travel expo, Drum Cafe played as the president arrived

The Drum Cafe was founded in 1996 in Johannesburg, South Africa, as a tool for bringing together the country’s diverse and divided post-Apartheid peoples. It started when Warren Lieberman opened an actual cafe where drumming was used in a relaxed environment to break down barriers and inspire patrons. But the interactive drumming activities grew into something bigger — something global. Music is a universal language — there’s rhythm in all of us ­— that allows us to communicate, work together and experience a common sense of belonging. Through music, we learn to be receptive and creative at the same time.

The methods of Drum Cafe are effective because, like a business, music requires communication and teamwork to reach its potential. As we all drum together, every member of our audience feels like a part of something bigger — while simultaneously gaining a better understanding his or her individual role. The most significant lesson Drum Cafe teaches audiences is that we all succeed — or fail — together.



Product Launches

Every product Launch needs noise. Excite journalists, customers, or sales teams with Drum Cafe’s Launch Event programs: Interactive or Pure performance. We can help dramatize your product’s advantages and create a breakthrough launch that will be the talk of the town


  • Drum Cafe launches cars for Chrysler at the 2007 Detroit auto show
  • Wella Hair product launch throughout Australia: 2005
  • Louis Vuitton’s Luxury hand luggage range
Sales Meetings
A powerful way to excite sales forces, vendors, retailers or distributors. Drum Cafe’s unique programs are designed to motivate and energize groups to increase their output without increasing resources.
Goal Setting or Reinforcement of Company Values
Corporate Values or goals are the lifeblood of an organization. Drum Cafe will help make sure your every member shares in your company vision, goals or values.
Awards, Rewards or Incentive Events

Group drumming and making music together is an original way to reward participants and celebrate achievements.


  • “Thank you” session for BMW staff, 120 people, January 2004
  • Drumming for overseas sales staff from Dimension Data – 70 people etc…
Parties, Holiday, New Year, Anniversary Celebrations

Drumming includes and acknowledges everyone, and is a constructive way to celebrate. It’s a great ice-breaker and gets people to de-stress and simply enjoy! The Drum Cafe remains a favourite for year-end functions.


  • Performed for Nelson Mandela’s birthday at South African embassy in London
  • Performed at Investec year-end function, 200 people, Kilimanjaro, 2005 etc…
Transformation and Change Management

The assurance of a sound foundation within an organisation can assist both groups and individuals to better cope with change. Interactive drumming provides insightful analogies and through being a part of the experience, delegates are able to accept change as a necessary component of evolution and growth within their working environment.


  • Interactive drumming for BP’s change management program, November 2004
  • Drumming for Deloitte & Touche at a management strategy session focusing on transformation, 70 people, May 2005
Client Functions

Interactive drumming consolidates a long-term relationship between the company and clients by giving back to clients in a unique and positive manner. A shared drumming experience facilitates the development of loyalty and trust.

Examples of Client Functions:

  • Interactive drumming for 6 000 Vodacom Telcom clients over 3 days, 2005
  • Interactive drumming for Hewlett Packard’s top clients and customers, 140 people, October 2004 etc…
Conflict resolution
With the proliferation of negative interaction between individuals and teams, the handling of conflict is often very difficult. Drumming together helps break down barriers to create a more effective and harmonious environment. Workshops are run to showcase the strength of working together.
Gala Events and Fundraisers

The energy that the Drum Cafe generates is guaranteed to build a community and liven up any event. Give each person a drum and let them beat along at gala events and fundraisers, and rumble with applause at award ceremonies.

Examples of Gala Events and Fundraisers:

  • Perform at FNB Million Rand Awards, 300 people, Theatre on the Track
  • CNN at Sandton Convention Centre and Journalist of Year Awards etc…
  • Hope International: “The evening was a great success. We raised more funds than we aimed to.”

Interactive drumming gets people working together to make music as one and provides great insight into the synergy between individual and team. It follows that drumming is an ideal activity for the fusion of groups and/ or the merger of companies. The Drum Cafe experience shows the group that if they can play to the same beat and listen to each other, then they have the potential to make music as a united company!

Examples of Interactive Drumming for Groups:

  • The Sanofi-Aventis merger on 3 continents, the Sprint/Nextel merger in New York, the JP Morgan/Chase/Bank One merger etc
Extend your company spirit and share group drumming with employees nationwide or internationally.

Examples of Roadshows:

  • Standard Bank Roadshow, 30 000 Standard Bank staff around the world, January-March 2005
  • Old Mutual Road Show, 2020 people, September 2001 etc…


“Your team always go the extra mile in understanding and listening to our company culture. Your customized drumming teambuilding never fails to deliver amazing results. You guys rock!”

“Nothing that I have ever participated in 20 years through Chubb has had an impact on me the way that Drum Cafe did”

“We came as individuals, we left as an orchestra.”

“The world’s leaders trust Drum café for team building. Worked with Richard, Branson, Virgin. Bill Clinton, NY Mayor Michael Bloomberg, Bayern Munich, Nelson Mandela and more…”